What is ‘Branding’ and why is it important to your business?

The word ‘branding’ can be a little grey to many. It’s meaning isn’t instantly understood, but in short… Branding is anything that relates to your business. Yes, pretty much anything!

The first thing that comes to mind is a logo, website and social media, maybe even business cards and flyers. Anything that you produce for your business is branding, but that’s just a small part of it. It is how you are perceived by your wider audience – customers, potential customers and peers. Your brand includes your values, how you interact with your customers, your reputation, your personality, your uniforms and vehicles, how you answer the phone and so on. Each and every aspect of your business has an impact on your overall brand.

Falling down in one of these areas can have a detrimental effect on your business. The most amazing product or service with an equally amazing website will struggle to succeed if their customer service and phone manner is slow and offensive.

How you present yourself to your customers, and how you interact with them IS your brand.

“How you interact with your
customers IS your brand”

For example, if you have an elegant website with beautifully packaged products, you may be perceived as sophisticated, premium or successful. On the other hand, if you have a poorly built and dated website, or have laser printed business cards then your customers will see you as cheap and unprofessional. Each and every aspect of your brand needs to be consistent with your values. Getting this right can be an overwhelming and expensive task to undertake, but one you should aim to do as soon as possible.

Let’s take Apple for example. Their product is premium without doubt, and we are willing to pay that little bit extra for their products, but what if their customer service was unresponsive or rude! What if their products were packaged beautifully, but they were very poorly manufactured. If you’ve ever walked into an Apple store, you will have found that the staff are always incredibly knowledgeable, helpful and accommodating. All these individual elements combined made Apple the powerhouse brand it is today. They stand by their products and values.

So how strong is your Brand?
Reach out and let’s arrange a time to chat.

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